Services & Techniques

ARW > Services & Techniques

Experience Matters

Your next big idea deserves to make an impact. From advertising and branding research to product research and everything in between, ARW uses unrivaled data collection methods and sophisticated analytics techniques to breathe life into any brand, product or idea.

Market Research

Maintain competitiveness with a comprehensive evaluation of target markets, consumers, competitors and relevant market forces.

Advertising/Brand Research

Determine perception of a brand within the competitive landscape and develop campaigns to strengthen position in the marketplace.

Pricing, Sales & Distribution Research

Evaluate implications of pricing options, the sale experience or a product’s distribution and retail channels.

Product Research

Evaluate new ideas, test concepts and identify key customer preferences throughout the product life cycle.

TECHNIQUES

ARW can respond to client needs for information with the latest methods and technology. The company ensures that all available methods employed meet industry standards for validity. Quick and efficient research processes transform information requests into research objectives that are measurable, within budget, and provide a basis for action. Our capabilities span custom research, data collection methods, and advanced analytics.

Qualitative Research

Since inception, ARW has been utilizing focus groups to collect information for clients. We have conducted over 750 traditional style groups throughout North America.

Quantitative Research

ARW began using the web for research in 1995, when it was asked to conduct a study for Hallmark Cards. Since then, the company has used web based tools to conduct increasingly…

Analytics

ARW offers a vast array of advanced analytical approaches, each customized to provide valuable input to the decisions that face our clients.

We look forward to helping you determine the best techniques for your needs. Contact us today!