Syndicated Research

Our “off the rack studies” are omnibus surveys or shared-cost studies, which make them cost-effective and more extensive than a client might conduct on their own. The advantages to the research client include cost savings (because the sampling and screening costs are shared across many clients) and accuracy (because omnibus samples are larger than most independent surveys). It’s an effective way to measure the pulse of the numerous categories we research.

Our flexibility allows us to differentiate our omnibus from other national studies. We offer our clients the ability to be an active or passive participant. A passive client can just share in the overall information and demographics. But the active participant can tailor the survey to meet their individual needs. Our clients can add their own proprietary questions and can over-sample in segments or geographic areas that are of greater importance than just national statistics.

ARW is set to launch the following Omnibus studies in 2013.

click on any of the following categories to view more details.

Celeb-Brand Pulse

In an effort to assist corporations identify the best celebrity to promote a brand, ARW has developed Celeb-brand Pulse. This is an omnibus study conducted quarterly among numerous socio-economic and demographic groups nationally that can determine the viability of utilizing different personalities with specific brands. We have developed a major personality tool that allows ARW to evaluate numerous brand/product types versus numerous celebrities in order to ascertain the best personality/celebrity to be the spokesperson for a brand. We are able to measure awareness, image and perception as well as many intangibles that assist a brand in understanding not only the personality traits best to associate with the brand, but also the best celebrity match to be the spokesperson. The process utilizes a mapping process where different celebrities and brands are calibrated and positioned by specific features and personality perceptions generated by the audience surveyed.

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Finance

A national study among consumers regarding factors or “triggers” that are most important in choosing a financial institution. The study focuses on measuring consumer impressions of specific attributes of financial institutions and how individual banks deliver.

Sample Size: 1,200

Focus Highlights:

Brand Awareness and Familiarity with Specific Institutions

Planning Process in Choice

Brand Satisfaction with Specific Institutions

Evaluation of Significant Attributes and Detriments

Considerations for Changing Institutions

Expectations and Delivery of Banking Options

Demographics and Psychographics

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Housing

This is a national survey of consumers that intend to purchase a new home in the next several years. In this study we investigate what are the most important attributes in a new home that buyers want and their relative importance to the buying process. This project allows builders to evaluate importance of each attribute in new construction and weigh the effect on the purchase process.

Sample Size: 1,200

Focus Highlights:

Existing Ownership

Buying Process

Evaluation of Significant Attributes and Detriments

Intent to Purchase and Considerations

Trade-off Evaluation of Options

Demographics and Psychographics

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Retail

This is a national survey of millennials that contrasts their assessment of in store and online retail environments.

Sample Size: 1,200

Focus Highlights:

In-store shopping behavior

Online shopping behavior

Emotional hot buttons and triggers within the retail environment

Emotional hot buttons and triggers within the online shopping space

Consumer journey preceding purchase

Pain points along the decision making pathway

Demographics and Psychographics

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Social Media

This is a national survey of millennials who use social media. The study describes social media usage among “gen pop” and how this differs from or is similar to social media usage of African American millennials, Asian American millennials, and Hispanics.

Sample Size: 1,200

Focus Highlights:

General Online Behavior

Social Media Behavior

Use of technology to aid engagement in social media

Reliance on social media for information and news

Reliance on social media for entertainment news

Impact of advertisements within the social media space

Demographics and Psychographics

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Travel

This is a national survey among adults that intend to vacation in the United States within the next 12 months. Among the topics examined—primary and secondary considerations when determining where to vacation; destination awareness levels; expectations of accommodations, attractions, entertainment and dining experiences; and attributes and detriments in choosing a destination. It’s a study that will help specific destinations and establishments determine what the traveling consumer finds important or irrelevant in planning a vacation.

Sample Size: 1,200

Focus Highlights:

Recent Travel and Leisure Time Experiences

Awareness of Travel Brands in Significant Categories

Planning and Purchase Process

Preferred Destinations and Leisure Time Experiences

Examination of Drivers of Expectations

Evaluation of Significant Attributes and Detriments (Brands and Destinations)

Demographics and Psychographics

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University

This is a national survey among high school graduates that intend to enter a 4-year college in the coming year. Among the topics examined—primary and secondary considerations when evaluating a university, awareness levels, strengths and weaknesses of universities, and what are the deterrents that prevent choosing a university. It’s a study that a university needs to have an understanding of what incoming students want and expect from a university.

Sample Size: 1,000

Focus Highlights:

Considerations in Evaluating Schools

Attitudes and Awareness of Universities

Evaluation of Significant Attributes and Detriments that Drive Choice

Evaluation Process

Strengths and Weaknesses of Universities

Determination of Considerations that will Influence Choice

Demographics and Psychographics

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