Applied Research - West, Inc. can provide the following marketing research services.

These include:

•	quantitative survey research
•	qualitative research (focus groups - by web, phone or in-person - and one-on-one depth interviews)
•	international research (Canada, Mexico, Europe, Asia, and South America)
•	internet research (using consumer panels, linking an electronic survey to your website, or collecting data via E-mail)
•	customer data mining and modeling
•	secondary research (compilation and analysis of previously published materials)

Specific applications of these services include:

•	segmentation and target marketing
•	positioning
•	designing effective advertising messages and media plans
•	designing more marketable products
•	assessing media usage and message impact
•	product planning
•	market planning
•	price/feature tradeoffs

Applied also provides various types of multivariate analysis techniques, including:

•	perceptual mapping used to determine the factors that discriminate between one product and another and where a company is positioned relative to its competition on each of the factors.
•	conjoint tradeoff analysis excellent for new product development and product modification. Used to determine what features a new or existing product should have, what price should be charged, and what demand can be expected given various tradeoffs.
•	cluster analysis helps to find unique segments of individuals who comprise a company’s target market. It also helps to determine the characteristics of each segment and how each segments’ needs can be met.
•	factor analysis helps to get at the fundamental reasons for consumer motivation to purchase a company’s product. By performing this kind of analysis, the data will allow a company to construct its advertising to reach its market in a more direct and rational manner.
•	regression analysis used to determine the scope of the relationship between one variable and others. The nature of the relationship is expressed as a mathematical formula that may be used to predict a result.
•	data mining – used in CRM to determine meaningful relationships between large volumes of transactional, survey, and account information.

These and other types of analyses ensure that a firm gets information that can be immediately “applied” to the problem at hand.